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FAQs

Yes - every rug is handwoven on traditional looms by Berber artisans in Morocco's Atlas Mountains, using techniques passed down across generations. No machines, no shortcuts. The tiny variations in pattern and weave aren't flaws - that's the beauty of a handmade piece.

A Berber rug is any rug woven by Morocco's Berber tribes. A Beni Ourain is a specific type - ivory wool, minimalist diamond patterns, soft and timeless. Azilal rugs are bolder, mixing dyed wool for abstract, colorful designs. Each name tells part of the story.

Authentic Moroccan rugs are 100% natural wool - soft, heavy, and self-extinguishing if exposed to flame. Synthetic rugs ignite. Every rug at LoomSouk is made from natural Atlas Mountain wool. No synthetics, ever.

Decades. With basic care - gentle vacuuming, quick blotting, periodic rotation - a handwoven Moroccan rug outlasts trends and can become a family heirloom. If you want one already proven by time, explore our Vintage Rugs.

Yes -that's why designers love them. Ivory Beni Ourains sit beautifully under walnut tables and linen sofas. Bold Azilals add color and texture to maximalist spaces. Pair with floor pillows for a layered, lived-in feel.

Yes - LoomSouk offers custom rugs made to your exact dimensions, color, and pattern, woven by the same artisans, same materials. Built around your space, not the other way around.